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	<title>Internet Marketing Mecca &#187; Adsense</title>
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	<link>http://internetmarketingmecca.com</link>
	<description>Your Mecca For Internet Marketing Information</description>
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		<title>Video: Using Adsense In Your Blog</title>
		<link>http://internetmarketingmecca.com/using-adsense-in-your-blog/</link>
		<comments>http://internetmarketingmecca.com/using-adsense-in-your-blog/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 21:39:14 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Joel Comm]]></category>
		<category><![CDATA[Using Adsense In Your Blog]]></category>

		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=68</guid>
		<description><![CDATA[Here&#8217;s a pretty good video by Joel Comm about using Adsense ads in your blog to make profit. Its pretty good&#8230; check it out&#8230;]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a pretty good video by Joel Comm about using Adsense ads in your blog to make profit.</p>
<p>Its pretty good&#8230; check it out&#8230;</p>
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		<item>
		<title>Free Report! Google Adsense Secrets Revealed</title>
		<link>http://internetmarketingmecca.com/free-report-google-adsense-secrets-revealed/</link>
		<comments>http://internetmarketingmecca.com/free-report-google-adsense-secrets-revealed/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 21:02:48 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Absolutely Free]]></category>
		<category><![CDATA[Addrss]]></category>
		<category><![CDATA[Ads Free]]></category>
		<category><![CDATA[Animated Ads]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Email Addres]]></category>
		<category><![CDATA[Email Address]]></category>
		<category><![CDATA[Free Report! Google Adsense Secrets Revealed]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Income Opportunity]]></category>
		<category><![CDATA[Mistake]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Nbsp]]></category>
		<category><![CDATA[Next Level]]></category>
		<category><![CDATA[None Of That Stuff]]></category>
		<category><![CDATA[Place Ads]]></category>
		<category><![CDATA[Relevant Ads]]></category>
		<category><![CDATA[Residual Profits]]></category>
		<category><![CDATA[Secrets Revealed]]></category>
		<category><![CDATA[Substantial Income]]></category>
		<category><![CDATA[Text Ads]]></category>
		<category><![CDATA[Untapped Markets]]></category>

		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=59</guid>
		<description><![CDATA[New Adsense Formula Revealed: Learn how you can quickly and easily generate residual profits from Google Adsense, month after month! Want to turn your content into cash? If you have a content site that&#8217;s ready to be taken to the next level&#8230;. Or if you even have the slightest hint that creating content sites could [...]]]></description>
			<content:encoded><![CDATA[<p>New Adsense Formula Revealed: Learn how you can quickly and easily generate residual profits from Google Adsense, month after month!</p>
<p>Want to turn your content into cash?</p>
<p>If you have a content site that&#8217;s ready to be taken to the next level&#8230;. Or if you even have the slightest hint that creating content sites could be right for you&#8230; make sure you take this income opportunity seriously.</p>
<p>Google Adsense has proven for many who are looking to make money online &#8211; it&#8217;s better to display ads than to place ads. Just take a look at the advantages.</p>
<p>- <strong>No need to search for untapped markets</strong> or take a chance creating products that may or may not sell.<br />
- <strong>You don&#8217;t have to deal with customers</strong>, EVER!<br />
- <strong>You can still make a substantial income</strong> just from displaying ads (some earn as much as $25,000 per/month!)</p>
<p><strong>Here&#8217;s how it works</strong>: Google Adsense lets you place ads on your website. Every time a visitor clicks on an ad, you make money!</p>
<p>Make no mistake, Google Adsense performs better than any other advertising program out there. Just look at the benefits&#8230;</p>
<p>- <strong>Google AdSense runs by itself</strong> &#8211; set it up one time and let Google do the rest from here on out!<br />
- <strong>Google AdSense matches relevant ads to your site!</strong> After automatically scouring your content, only the ads your visitors are most likely to click make it on to your webpage. More clicks means you make more cash!<br />
- <strong>Google AdSense lets you use text-only ads!</strong> Text ads won&#8217;t slow your site down and have been proven to be more effective than even animated ads!</p>
<p>This report is <strong>absolutely FREE</strong>!  All you need to do is enter your name and an email addrss that you&#8217;d like us to send this to.  There are <strong>NO STRINGS</strong>, no upsells&#8230;  none of that stuff.</p>
<p>Just make sure you enter your correct email address or else you will not receive the download link to the ebook.</p>
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		</item>
		<item>
		<title>Place Your Ads In High-Converting Spots</title>
		<link>http://internetmarketingmecca.com/place-your-ads-in-high-converting-spots/</link>
		<comments>http://internetmarketingmecca.com/place-your-ads-in-high-converting-spots/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 19:15:06 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Ad Formats]]></category>
		<category><![CDATA[Add New Tag]]></category>
		<category><![CDATA[Aids]]></category>
		<category><![CDATA[Colors]]></category>
		<category><![CDATA[Dark Orange]]></category>
		<category><![CDATA[Editorial Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Map]]></category>
		<category><![CDATA[Navigational Aids]]></category>
		<category><![CDATA[Page Layout]]></category>
		<category><![CDATA[Place Ads]]></category>
		<category><![CDATA[Place Your Ads In High-Converting Spots]]></category>
		<category><![CDATA[Pleasure]]></category>
		<category><![CDATA[Rich Content]]></category>

		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=57</guid>
		<description><![CDATA[The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads: - What is the user trying to accomplish by visiting my site? - What do they do when viewing a particular page? - Where is their [...]]]></description>
			<content:encoded><![CDATA[<p>The best location for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:</p>
<p>- What is the user trying to accomplish by visiting my site?<br />
- What do they do when viewing a particular page?<br />
- Where is their attention likely to be focused?<br />
- How can I integrate ads into this area without getting in the users&#8217; way?<br />
- How can I keep the page looking clean, uncluttered and inviting?<br />
 <br />
<img src="http://www.internetmarketingmecca.com/pics/adplacement.jpg" alt="Google Ads" hspace="10" align="left" /> Certain locations tend to be more successful than others. This &#8220;heat map&#8221; illustrates the ideal placing on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.</p>
<p>While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad location. Think about their behavior on different pages, and what will be most useful and visible to them. You&#8217;ll find that the most optimal ad position isn&#8217;t always what you expect on certain pages.</p>
<p>For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It&#8217;s almost as if users finish reading and ask themselves, &#8220;What can I do next?&#8221; Precisely targeted ads can answer that question for them.</p>
<p>Source: <a title="Google Adsense Ad Placement" href="https://www.google.com/adsense/support/bin/answer.py?hl=en&amp;answer=17954" target="_blank">Google.com</a></p>
<p>I&#8217;ve also PDF&#8217;d the Google ad formats for your downloading pleasure&#8230;  simply <a title="Google Ad Formats" href="http://www.internetmarketingmecca.com/AdFormats.pdf" target="_blank">click here</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Adsense Case Study Free Report &#8211; $4,000 In One Month</title>
		<link>http://internetmarketingmecca.com/adsense-case-study-free-report-4000-in-one-month/</link>
		<comments>http://internetmarketingmecca.com/adsense-case-study-free-report-4000-in-one-month/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:39:08 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Addres]]></category>
		<category><![CDATA[Adsense Case Study Free Report]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Contrary]]></category>
		<category><![CDATA[Ebooks]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Making Money]]></category>
		<category><![CDATA[Serious Money]]></category>
		<category><![CDATA[Sincerity]]></category>

		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=38</guid>
		<description><![CDATA[Contrary to what you read in some ebooks, making money with Adsense is fairly difficult. Sure, anyone can make a couple of dollars a day by putting up a website about their favorite hobby. But if you are looking to make serious money, your hobby just isn&#8217;t going to cut it. If you are sincere [...]]]></description>
			<content:encoded><![CDATA[<p>Contrary to what you read in some ebooks, making money with Adsense is fairly difficult.</p>
<p>Sure, anyone can make a couple of dollars a day by putting up a website about their favorite hobby. But if you are looking to make serious money, your hobby just isn&#8217;t going to cut it.</p>
<p>If you are sincere about making money with Adsense then take a look at this case study to see how you can learn all that it takes to turn your sincerity and hard work into actual cash.</p>
<p>Enter your name and email addres in the spaces below, and you will recieve a download link to this case study that tells how one man made over $4,000 from Google in one month.</p>
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		</item>
		<item>
		<title>Adsense: Your Content Is The Key</title>
		<link>http://internetmarketingmecca.com/adsense-your-content-is-the-key/</link>
		<comments>http://internetmarketingmecca.com/adsense-your-content-is-the-key/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:14:52 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Adsense Your Content Is The Key]]></category>
		<category><![CDATA[Advertisements]]></category>
		<category><![CDATA[Building Websites]]></category>
		<category><![CDATA[Content Results]]></category>
		<category><![CDATA[Dead Horse]]></category>
		<category><![CDATA[End Users]]></category>
		<category><![CDATA[Explore Other Sites]]></category>
		<category><![CDATA[Few Minutes]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guess]]></category>
		<category><![CDATA[Isolation]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Public Service Ads]]></category>
		<category><![CDATA[Quality Content]]></category>
		<category><![CDATA[Relevancy]]></category>
		<category><![CDATA[Relevant Content]]></category>
		<category><![CDATA[Rooftops]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Term Profits]]></category>
		<category><![CDATA[The News Of The World and Your Adsense Site Are Connected]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=35</guid>
		<description><![CDATA[I wanted to take a few minutes and write to you about something that is vitally important in building websites with Google Adsense for fun and profit. I’m sure that you’ve heard this before, but I’m going to beat a dead horse right now, because it’s really, REALLY important to understand, and newbies and even [...]]]></description>
			<content:encoded><![CDATA[<p>I wanted to take a few minutes and write to you about something that is vitally important in building websites with Google Adsense for fun and profit.</p>
<p>I’m sure that you’ve heard this before, but I’m going to beat a dead horse right now, because it’s really, REALLY important to understand, and newbies and even experienced people STILL don’t get it (or maybe want to get it).</p>
<p>Let me shout this from the rooftops, so all will hear it&#8230;</p>
<p>Without good content, your venture into Google Adsense, and getting any kind of profits from Adsense is going to be tough, tough tough.</p>
<p>In fact, I’d say that it was almost impossible to generate any long term profits without good, solid content of some kind on your website.</p>
<p>Content is something that you simply can’t ignore, and it&#8217;s a crime above crime if you do. Search engines love content and depend on it to kick back quality content results to its end users, people like you and me, or that guy who&#8217;s looking for what you&#8217;ve got to give him, whether it&#8217;s actual products, a service or just a Google Adsense ad.</p>
<p>Without good content for search engines to use and direct people to you, your website will never be found by anyone. In short, without content, your isolation from your end user is pratically guaranteed.</p>
<p>In case you haven&#8217;t gotten it about the importance of content, let me one more thing. The big search engines, in many cases, even check your page for content and relevancy when you buy pay-per-click traffic. And without relevant content, they won&#8217;t accept your ad.</p>
<p>So guess what? You need to be relevant, and you need some content to be relevant with.</p>
<p>Then there the problem with Google Adsense dropping advertisements into your site that have nothing to do with your site. I&#8217;ll talk about PSAs (Public Service Ads), and how to avoid these no-paying ads in another message soon.</p>
<p>Readers love content, and will go out of their way to find good things to read in the subjects they care about. And if you provide them good content, they&#8217;ll come looking again for you.</p>
<p>Without good content that people will come back to again and again, you’ll be a one shot website, and people won’t come back.</p>
<p>I’ve seen different webmasters and builders use specialized programs for page building. These programs build what is commonly called “scraper sites”. These sites take info from other web pages, and assimilate keyword-rich pages that supposedly will rank high on search engines. Granted these pages are total nonsense, and while they generate huge traffic from their high rankings, they usually don’t stay around long.</p>
<p>This scraper strategy may work for a while, but eventually search engines like Google will find out, and penalize your site.</p>
<p>Many sites are using programs that generate content. But people know what those sites are about the minute your page opens up on their browser. And once again, the search engines may very well pick up on the fact that you’re using artificial means to generate pages on your site, and ban you. It’s not worth it.</p>
<p>So you ask: how do I find relevant info to use in my site?</p>
<p><strong>1. Explore Other Sites</strong></p>
<p>No, don’t steal articles word for word from other places. But ideas for stories? That’s a different story (literally).</p>
<p>As Solomon said the Bible, “there’s nothing new under the sun.” But there’s always a “new” slant on content, and you’re a good brainstorm away from finding it.</p>
<p>Use your head. Check out what others are doing on their sites, and then combine the things you like in their content and ideas to make your content sing.</p>
<p>Be objective when looking other people’s content. If something grabs you, ask yourself why? Ask yourself why that angle of idea appealed to you when you came across it? And when you visit each site, ask yourself as you leave, “why would I come back to this site?”</p>
<p><strong>2. Remember: The News Of The World and Your Adsense Site Are Connected.</strong></p>
<p>If you’re maintaining an Adsense-oriented site, you need to be a “mini-expert” on your niche. That means reading material from others, and seeing how they can affect your Google Adsense site. You may think I’m repeating what I said above. I’m not. I’m talking about being personally involved in your content.</p>
<p>In your niche, affected by the winds of change, fickle buyers and surfers, and the ever changing landscape of the world and the web are sub niches. By keeping even the slightest tabs on your niche, you can align it to happenings outside of your niche that will affect your niche itself.</p>
<p><strong>3. Read Magazines</strong></p>
<p>Read a book or two. In many cases, magazines don’t follow trends—they make them. If you can get your hands on a publication or two that covers aspects of your niche, plunk down a buck or two, and get inspired.</p>
<p>There are a lot more ideas about how top get good content. Use your head, and fix it on your niche. Remember, like I said, you’re only one good brainstorm away from Adsense gold.</p>
]]></content:encoded>
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		<title>A Few Things To Avoid With Adsense</title>
		<link>http://internetmarketingmecca.com/a-few-things-to-avoid-with-adsense/</link>
		<comments>http://internetmarketingmecca.com/a-few-things-to-avoid-with-adsense/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:04:29 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[A Few Things To Avoid With Adsense]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Desire]]></category>
		<category><![CDATA[Do Not Click Ads]]></category>
		<category><![CDATA[Drive Traffic]]></category>
		<category><![CDATA[Earnings]]></category>
		<category><![CDATA[Generation Activities]]></category>
		<category><![CDATA[Good Job]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Incentives]]></category>
		<category><![CDATA[Legitimacy]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Never Reward Visitors]]></category>
		<category><![CDATA[No Empty Pages]]></category>
		<category><![CDATA[Profit Generation]]></category>
		<category><![CDATA[Realize The Penalties]]></category>
		<category><![CDATA[Reward Visitors]]></category>
		<category><![CDATA[Targeted Traffic]]></category>
		<category><![CDATA[Temptation]]></category>

		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=33</guid>
		<description><![CDATA[Knowing what to do is only half the AdSense story. You also need some important AdSense tips on what not to do if you value your account with Google. Most of the information you’ll find about AdSense tips will involve ideas about how to maximize your profit generation activities. However, knowing what you should do [...]]]></description>
			<content:encoded><![CDATA[<p>Knowing what to do is only half the AdSense story. You also need some important AdSense tips on what not to do if you value your account with Google.</p>
<p>Most of the information you’ll find about AdSense tips will involve ideas about how to maximize your profit generation activities. However, knowing what you should do is only part of the picture. You also need to know what not to do. The tips below can help you prevent some of the biggest mistakes.</p>
<p><strong>Do Not Click Ads</strong></p>
<p>Whether by accident or not, one of the best AdSense tips that can be offered about what not to do is that you should never click on the ads on your own site. Obviously, this could be a great way to artificially inflate your own revenue. You could just spend hours clicking on the ads and you’d eventually rack up a pretty nice bank for yourself.</p>
<p>However, Google takes this serious and for good reasons. While you may think it’s a great way to boost your own earnings, you are benefiting at the cost of other business owners who are sincere in their desire to drive real traffic to their sites. Because your earnings are a percentage of what these marketers are paying, your money comes at their expense. Plus, reports of this type of cheating can hurt the legitimacy of the program and that’s something Google does not want.</p>
<p><strong>Never Reward Visitors</strong></p>
<p>Another example of some good AdSense tips is never to offer incentives to site visitors who will click on your links. That even means begging and pleading. For example, you don’t want to suggest that the site will be closed down if people don’t visit the sponsors. Google also disproves of this practice for the same reasons as above. If you’ve done a good job on attracting targeted traffic, you don’t need to seem desperate in this way.</p>
<p><strong>No Empty Pages</strong></p>
<p>The temptation for lazy site owners might be to just throw up the AdSense code on an empty page and be done. While you won’t have to worry about any AdSense tips about designing a great page this way, you will end up with limited traffic and no interest in your ads. Visitors need to stick around long enough to notice and be intrigued by the ads. With no other content on the site, visitors are likely to be angry about the waste of their time and will take off quickly.</p>
<p><strong>Realize the Penalties</strong></p>
<p>Knowing that the above is not a good idea either because Google disproves of the process or because visitors won’t approve either may not be a major deterrent. However, the reality is that Google is serious about these issues and will suspend the accounts of anyone who violates the above and other policies.</p>
<p>As part of these AdSense tips, you should realize just how serious these violations are taken and what they can cost you in terms of future revenue through the program. There’s no reason to put yourself at risk like that. Instead, do the extra work and have the patience to get the revenue you want legitimately.</p>
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		<title>How To Get People To Click On Your Adsense Ads</title>
		<link>http://internetmarketingmecca.com/how-to-get-people-to-click-on-your-adsense-ads/</link>
		<comments>http://internetmarketingmecca.com/how-to-get-people-to-click-on-your-adsense-ads/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 05:40:46 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advices]]></category>
		<category><![CDATA[Choose One]]></category>
		<category><![CDATA[Dedication]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Experiments]]></category>
		<category><![CDATA[Few Days]]></category>
		<category><![CDATA[How To Get People To Click On Your Adsense Ads]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Little Bit]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Perseverance]]></category>
		<category><![CDATA[Professional Internet Marketers]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Reading Articles]]></category>
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		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=29</guid>
		<description><![CDATA[Professionals have their own adsense secrets to success. Some of them have the same while others have unique strategies. If you do research on the web about adsense secrets, you will only be guided by the different websites with their ads and they will most likely sell the answers to you. Since you are hoping [...]]]></description>
			<content:encoded><![CDATA[<p>Professionals have their own adsense secrets to success. Some of them have the same while others have unique strategies.</p>
<p>If you do research on the web about adsense secrets, you will only be guided by the different websites with their ads and they will most likely sell the answers to you. Since you are hoping to get answers to all your questions, you will do anything just to know their secret.</p>
<p>You may think of buying any solution that you are presented but understand that almost all the people who want to share their adsense secret are the same.</p>
<p>Now before you make any move, it will be helpful if you do some research on the different search engines. There may be a hundreds of forums that will be displayed on your search. It can be a good way to get valuable information that you can use on your site.</p>
<p>Reading articles written by professional internet marketers are also a good source. Some of the marketers share their own experiences and adsense secrets to help the beginners who wish to succeed in the field of marketing. You can read through hundreds of articles and you can surely get something out of reading them.</p>
<p>Although most of the answers that you can get will ask you to do a little bit of work, it will be worth the try if you really want to succeed. Everyone in the marketing field increased their profits without trying the different strategies.</p>
<p>The web service is a good source for adsense secrets. You can use good keywords to find advices and tips. You can use keywords in the search engines such as: adsense tips, increase adsense income, adsense experiments and adsense adsense tricks. You will be shown with a lot of good information that you can choose from.</p>
<p>If there are different strategies shown, you can choose one which you think will best work for you. But if you can use two or more at the same time, chances are you will be getting good results in a few days. However, these strategies need dedication and perseverance.</p>
<p>You also need to have your own sense of style to be applied on the adsense secrets.</p>
<p>The internet will be the best resource and its all in just one click and you are in for success. You just have to be patient in making your search.</p>
<p>If you want to increase the traffic of your site, you will obviously increase your income. The real adsense secret is to be on top of the search engines or have more and more visitors on your site.</p>
<p>In order to increase traffic to your site, you can have a fresh content into your site. It is necessary to post different articles every other time so that the visitors and readers will visit your site more often. Just make sure that the articles are relevant to the theme of your site.</p>
<p>You can find a lot of good authors who will offer services at a low cost provided that their names will be displayed in the author resource box.</p>
<p>The real adsense secret is to have a good site that your readers can benefit a lot while doing the same for you. It is important that you know your customers and you know what they exactly need.</p>
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		<title>Simple Adsense Tips To Get You Started</title>
		<link>http://internetmarketingmecca.com/simple-adsense-tips-to-get-you-started/</link>
		<comments>http://internetmarketingmecca.com/simple-adsense-tips-to-get-you-started/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 05:27:32 +0000</pubDate>
		<dc:creator>DeShon</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Adsense Location]]></category>
		<category><![CDATA[Advertising Banners]]></category>
		<category><![CDATA[Background Noise]]></category>
		<category><![CDATA[Bright Neon]]></category>
		<category><![CDATA[Chicken Recipe]]></category>
		<category><![CDATA[Color Scheme]]></category>
		<category><![CDATA[Contrasting Colors]]></category>
		<category><![CDATA[Distractions]]></category>
		<category><![CDATA[Graphic Design Principles]]></category>
		<category><![CDATA[Gut Reaction]]></category>
		<category><![CDATA[Instincts]]></category>
		<category><![CDATA[Natural Instinct]]></category>
		<category><![CDATA[Neon Sign]]></category>
		<category><![CDATA[Possible Solution]]></category>
		<category><![CDATA[Simple Adsense Tips To Get You Started]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[Traditional Graphic Design]]></category>
		<category><![CDATA[Valid Solution]]></category>
		<category><![CDATA[Visual Noise]]></category>
		<category><![CDATA[Web Page Ads]]></category>
		<category><![CDATA[Website Viewers]]></category>
		<category><![CDATA[X 90]]></category>

		<guid isPermaLink="false">http://internetmarketingmecca.com/?p=24</guid>
		<description><![CDATA[People unconsciously ignore ads, not because they aren’t interested in the products or services that are being offered, but a natural instinct to focus on the material they’re reading and block out “distractions”. Remember: they’re on the web to look for information. That can be a particular song they want to download, an article on [...]]]></description>
			<content:encoded><![CDATA[<p>People unconsciously ignore ads, not because they aren’t interested in the products or services that are being offered, but a natural instinct to focus on the material they’re reading and block out “distractions”. Remember: they’re on the web to look for information. That can be a particular song they want to download, an article on their favorite celebrity, or a chicken recipe they can cook for dinner. They’re concentrating on that issue, and their minds are quickly filtering out whatever seems to intrude on that search. That includes the background noise of the room they happen to be surfing in, and the visual noise on the web page.</p>
<p>Ads are said to be “visual noise”, and ironically, the larger (and more obvious) the ad, the more likely it’ll be ignored. That seems to go against all instincts of advertising—bigger should be better, right? That may work on a highway, when a looming billboard will catch your either whether you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the “traditional” advertising banners, regardless of the text contained in them. That’s why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.</p>
<p>But the challenge of Adsense is to make people read the ad, and click on it. How do you accomplish that if the brain automatically dismisses your message as “junk”? Simple: by not looking like an ad, and then inserting yourself at the point where people would be most interested in what you say. Then, website viewers not only notice you, but see you as a valid solution (or at least, a possible solution) to a pressing problem.</p>
<p><strong>Ad Color Scheme</strong></p>
<p>Traditional graphic design principles will tell you to use bright, contrasting colors to get somebody’s attention (it’s also called the “bright neon sign” phenomenon). But for Adsense, you get better results when you take the subtle approach and blend into the page that you’re on. Instead of looking like an ad, you are seen as a valid editorial content: as informative, helpful, and credible as the article they happen to be reading.</p>
<p>That’s why your ad background and its border colors should be the same color as the web page on which it’s located. If your website’s white, then your ad assumes that color; if it’s blue, then you know what shade to pick. This isn’t sneaky, it’s reader psychology. Advertisers in magazines have been doing it for years—not copying the color, but the font of the magazine pages. Readers are then more likely to continue reading the ad text rather than skipping it over it because it’s “not part of the page”. By the time they realize that it’s an ad, they’re intrigued by the benefit being offered (and if they aren’t, at least they know about you—much more than what you would have accomplished if the ad had been dismissed). By applying this principle to your Ad Sense, you get better results.</p>
<p>Another trick: use the standard blue color for your links, but make the advertiser’s URL (the domain name below the ad text) in a very unobtrusive color and size. Combine this trick with making the rest of your website content a non-traditional color that is not as noticeable as blue (for example, a dark green), and you have a more subtle way of drawing attention to your Adsense links. Readers will gravitate towards the link, thinking that it is a neutral and objective way of finding more information, and click. And you know what that means for Adsense revenues.</p>
<p><strong>Adsense Location</strong></p>
<p>As they say in business, location is the secret to success: be where your market needs you (and in this case, reads you). For example, avoid placing ads on the left or right periphery of the page: people don’t bother looking there, since the web text flow is from top to bottom. Unless a photo or other graphical element pulls their eyes to the side, there is no reason for them to look beyond those margins. Plus, Internet users are conditioned to look for content in the center— so you also have to be in the center to be deemed “valid content”.</p>
<p>This rule is particularly true for people who have a very specific question or concern and found the page by typing key words into a search engine. They are not interested in anything outside that query. To get their attention, place a large rectangular ad above your content (for example, the top center column) but below the title. Then, choose a message that is related to the key words that were probably used. For example, if it’s a website about “widgets”, and your article is a review on the latest “blue widgets” then Ad Sense on “Find Cheap Widgets Now!” would have a high percentage of clicks.</p>
<p>Why does placing Ad Sense underneath the title work so effectively? Because there is an immediate association with content. Your website title summarizes the topic or concern, the text expounds on it, and your Ad Sense is sandwiched within those two very important elements. You would not get this kind of click through if you placed it above the title, where it’s perceived as literally “outside” the topic and hence, irrelevant or secondary.</p>
<p>Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author’s Box. This reaches the educated, and perhaps slightly more cynical reader, who had preferred to read up on the topic and is now ready to make an intelligent, informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end of it, and is willing to “click away” from the site (and hopefully to the advertisers).</p>
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