A squeeze page is a web page that is specifically designed to compel visitors to opt in to your web site. A well-designed squeeze page can convert as many as half of the people who visit it, into opt in email list subscribers.
In order for the squeeze page to be able to do its work most effectively, there must be no other way for the visitor to get into your web site without opting in first to your opt in email list.
So the squeeze page will have an opt in box that leads to your autoresponder, and that is the only action that someone would be able to do at that point.
An effective squeeze page is very simple to build… you don’t need any flash animations or anything like that… you don’t want to distract anyone from doing what they’re there to do… and that’s ENTERING THEIR EMAIL ADDRESS!
Here’s a simple squeeze page that got tons of optins for a product that I was promoting a couple years ago… and I want you to notice a couple things:
1. Notice how the red headline grabs the reader’s attention. You want to tell them EXACTLY what your product will do for them. This text is in H1 tags, and is colored in red so that it stands out to the reader.
2. In the Next line you want to prepare them for what they’ll learn. This line is in H3 tags, and is italicized.
3. Your bullet statements are VERY important… so be sure to get a good list of things that will accentuate your product, and make them want to enter their name and email into your form. I like to add a graphic to my bullet statements to make them more appealing to the eye, but not too flashy.
4. “Simply Enter Your Name & Email Address Below” is a line that’s known as a “Call to Action”. This is the line that tells the reader exactly what to do in order to get what they want, and in this case… its a free report.
5. You’ll need to get your autoresponder’s form code to enter into the space where your form goes… my form was in the dotted box, and all it had was a space for the reader’s name and one for their email address… that’s all we’ll need!
I have provided this same template free of charge to you… all you need to do is inter your name and email, and I will send the source code to your email inbox.
Don’t worry… the code is commented, and its EXTREMELY easy to edit and use. Enter your information below to get this simple-yet-VERY effective squeeze page template.















March 13th, 2009 at 6:12 pm
Good stuff!
Many people think it is complicated, but its a very simple webpage to build.
and it works!