For anyone setting out to make extra money online, the first thing you need to consider is the value of PPC advertising. It provides a great deal of traffic targeted directly to your demographic of choice and it allows you unprecedented control over how the process works. However, to really make money from home on the Internet, you need to understand how to start targeting those ads and what changes to make to them to maximize both your click through rate and your conversion rate together. One of the best ways to do this is through Split Testing.
What is Split Testing?
Split Testing is going to ensure that you make extra money with your ad campaign. It allows you to create a series of different ads that will all target the same keywords during the same time periods. However, you will make slight changes to the ads you place so that you can see what works and what doesn’t work when putting those ads up. For example, you might have one ad that looks like this:
Make Extra Money Online Today
Learn the Secret to $100 Per Day
Through Effective Advertising
YourSite.com
To split test this ad effectively you would only change one small thing about the ad and run them together to see which ad is more effective. A split test would look like this:
Ready to Make Money from Home?
Learn the Secret to $100 Per Day
Through Effective Advertising
YourSite.com
What you did there was show the potential visitor the same information in only a slightly different manner. You would run these ads for a day or two, see which one performed better and then write down your data. Next, you would do it again and change the second or third line only to see what performs better. Things you might consider changing to improve the performance of your ads include:
· The Headline
· Using Numbers in Various Lines
· Highlighting Benefits Over Features
· How Your Site Address Appears
· Using Two Different Sentences in Lines 2 and 3
· Creating a Short Narrative
There are hundreds of different ways your ad can be written to provide a different feel and draw to your visitors. Not only should you check to see how the ads perform in terms of click thrus, you should see how they perform in terms of conversions. If you split test two ads and one of them draws a 13% click thru rate but only a 2% conversion rate while the other one draws a 8% click thru rate and a 4% conversion rate, the second ad is performing better in terms of making you money – both because of the higher conversions and because it is making more sales with less clicks.
